Nokia to Spend $127 Million to Promote Windows 7

It's said you have to spend money to make money. If this latest rumor is true, is to help Nokia to $ 127 million dollar marketing budget to sell Nokia phones to be made betting on Windows Marketing Magazine. 

The Finnish equipment manufacturer, the six-month campaign will start in October on the rebranding of the company would primarily as a maker of Windows, rather than Symbian and Meego, telephones, the report said. Probably this fall, and probably the handset known as Sea Ray - The timing would also coincide with the publication of the first device from Nokia for the Microsoft OS. 

Although it is common for cell phone manufacturers pay for ads in the carrier-centric U.S. is the operator of a large portion of the advertising bill feet. It will be interesting to see how much of global budgets Nokia extends to North America, or when Nokia will concentrate the resources in its strongest markets. 

Locally and globally, Microsoft must all raise get it from Nokia's marketing efforts can. Addressing partner were yesterday Microsoft CEO Steve Ballmer, Windows Mobile 7 has not gained significant market share. 

"We have gone from very small to very small," Ballmer joked.
From the start, Microsoft could do a better job have to peddle its product range smartphone thirsty consumers, we have addressed a weakness started shortly after Windows Mobile 7 and even a few weeks ago, after major version CNET evaluate Microsoft Update, Windows Mobile 7.5 mango.
Nokia CEO Stephen Elop was extremely vocal its support for Windows Mobile 7, and for his own company's efforts, the platform among the users of Nokia to popularize global basis. Since Nokia first threw his support behind Windows Mobile, their need for Microsoft to IOS and Android will succeed is almost as big as Microsoft. 

While the mobile world has a pretty good idea of ​​what made the first Nokia phone is Windows, there is still a question as to subsequent handsets form, and of course how many people buy them. Nokia dollars behind mobile platform from Microsoft may not be enough on their own to the purchase page to turn, but if Microsoft is lucky, the increased name recognition alone could Windows Mobile sales of "very slight" rise in order to "small".